After Charlie Sheen’s ‘winning’ interview became a viral hit, and ‘winning’ became the comedy meme of choice for Tweeters, he has now actually won something real, thanks to the Guinness World Records new social media records. Apparently, the bat-sh*t crazy party animal broke the record for the fastest time to reach 1 million followers on Twitter.
Twitter has quickly opened up a massive market for celebrity endorsements, and the new social media awards, announced by Guinness to coincide with Social Media Day (today, 30th June), will only add fuel to fire for big business who are increasingly courting celebs such as Sheen, Lady GaGa and Justin Beiber, who have well over 100 million followers between them across Facebook and Twitter. According to Arnie Gullov-Singh, CEO of California-based Ad.ly, a digital start-up that focuses on celebrity digital endorsements, Sheen is milking money like there was no tomorrow: "It’s inevitable that brands will be lining up to work with him." Forbes have also reported that Sheen has made over $2 million in celeb Twitter endorsements already, and made more money this year, whilst being largely unemployed, than in any other previous year.
Sheen recently described Twitter as a 'cash cow', whilst boasting 'I'm Unemployed!" It may be for some Charlie, but we don't all have Tiger Blood running through our veins, do we?
Sheen recently described Twitter as a 'cash cow', whilst boasting 'I'm Unemployed!" It may be for some Charlie, but we don't all have Tiger Blood running through our veins, do we?
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