LinkedIn's monopoly over professional-social networking may have met it's most serious challenge to date, with the launch of Monster's new Facebook app. Leading jobs site Monster, who have around 40 million members compared to LinkedIn's 100 million, launched their new BeKnown app over the weekend in over 35 countires, which account for of 450 million of Facebook's 700 million-strong userbase. The app solves two problems that have previously inhibited people from promoting themselves professionally both on Facebook and LinkedIn. Firstly, it enables users to mobilise their Facebook friends in order to search for professional contacts without exposing their personal behaviour - all activity on BeKnown is kept seperate from personal Facebook accounts. Secondly, the app allows users to import their LinkedIn profiles and manage them within the comfort of Facebook, thus making use of the large number of LinkIn profiles that are hardley being used.
Harriet, a senior technical recruiter at BD Recruitement, thinks that if the app takes off (and it's a big 'if') it could mark a sea-change in how jobs are searched for, found and filled: "If BeKnown can solve the pitfalls associated with the blurring of the personal and the professional on Facebook, that would significantly change how we look for potential candidates online. LinkedIn is very much used as a professional-only tool at the moment, and if you could harness the personal/social-time people use on Facebook in order to recruit, then there is potential for seismic shifts in job search and recruitment." Harriet specialises in .NET recruitment and is currently recruiting for jobs in the IT/Technical area, click here to see the jobs.
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