Low Cost Holidays is one of the fastest growing brands in the emerging online travel sector, and it's looking to build on its burgeoning reputation with a series of TV adverts over the summer. The central focus of the ads will be the brand's 'smiley' character, accompanied by the strapline: "Now anyone can go anywhere". The campaign has been designed to improve market position in relation to its direct competitors, onthebeach.co.uk and travelrepublic.co.uk, and LowCost chief exec Paul Evans said: "This campaign reinforces our position as a growing brand. We have exciting plans for the future and our new TV ads, alongside our continuing European rollout and UK office move, reinforce our commitment to continued growth." Lost Cost Holidays are one of BD Recruitment's biggest clients, and we are often recruiting for SEO execs, PPC execs and SEO and PPC managers with them. Check out the latest jobs from our travel division here.
Recently, the commercial director of the Lost Cost Travel Group, Patricia Rosello Evans, explained some of the secrets behind their rapid growth.. Evans cited LowCost's decision to buy a stake in technology company Intuitive ,which provides the iVector system that LowCost use for bookings and marketing, as a key reson why they are able to maintain low cost deals and provide speedy searches.The system allows LowCost's buyers to upload new deals onto the website from their laptops, as soon as deals have been struck with Hoteliers, and it also allows the Hoteliers to log on to the system and upload offers for their hotels, such as lower prices and free child places. Although some other companies use iVector, such as TravelBubble.com and YouTravel.com, LowCost benefit from being Intuitive lead development partners, and therefore get the benefit of the latest updates first.
LowCost also have a very active YouTube channel and will invest heavily in Social Media over the coming months, with SEO director Kathryn Powers underlining the power of Youtube and Facebook to rival Google as a search tool in the near future: "From an SEO perspective, they are valuable but hoteliers tell us it helps consumers make a decision. Hoteliers are happy to contribute towards video,” she said.
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