The brand backlash against The News of the World is fully underway and is snowballing by the minute, according to Marketing Week. As the phone-hacking revelations went up a gear this week, to encompass not only celebrities but also the mobile phones of murdered schoolgirl Milly Dowler, families of murdered schoolgirls Hollie Wells and Jessica Chapman, and families of the victims of the London Bombings on 7th July 2007, the NOTW span into crisis as the brands it relies on for advertising revenue began to pull out on mass.
Marketing Week, one of the leading UK online magazines for news on advertising and marketing, is keeping track of the brands that have pulled advertising from the paper, those who are currently reviewing their position, and those that are monitoring the situation. It seems that very few brands have actually gone on record to say that they have no plans to change their relationship with NOTW. Currently, the brands that have completely pulled their advertising spend from the paper are: Halifax, Renault, Ford and Mumsnet. Procter & Gamble, William Hill and NPower are currently reviewing the situation and are poised to withdraw, whilst some, such as Tesco, Easyjet, Virgin and Vodafone are waiting for the outcome of the investigation. The Daily Mail have also reported a huge Twitter backlash from comsumers, with thousands urging people to boycott the publication.
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