News of the tragic death of Amy Winehouse has been impossible to avoid since Saturday, with the social pathways of Facebook, Twitter and now Google+ providing a forum for commentary, whether it takes the form of praise and mourning, or whether it be of a rather more distasteful tone such as the Amy Winehouse death scams that appeared on Facebook, or the generally poor 'rehab' jokes that most of us are bored with now.
Another regrettable social media tactic has been companies trying to capitalise on the Back to Black singer's untimely death, and no one failed more spectacularly in this regard than tech giants Microsoft. The company's X-Box PR company in the UK tweeted: "Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune…" After recieving hundreds of irate replies, @tweetbox360 was forced to rectract its statement, and it apologised for the 'commercially motivated' tone of the message. Esquire Magazine were also rounded on for their tweet which linked to their latest article: "Meet the stylish man who inspired Amy Winehouse". That man was non other than Blake Fielder-Civil, Amy's ex who was seen as central to her descent into drink and drug addiction. The article states that Fielder-Civil will: "...be great, even if he's still a bit fked-up."
Although Microsoft and esquire have taken most of the flak, a number of tweeters underlined that fact that Apple are running a 'remembering Amy' advert on the front page of their iTunes store. One could also point out that Amy's record label, Universal, could be in the firing line, as rumours circulated that an album was being cobbled together from rough demos she had been working on.
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