Bing-powered Yahoo searches, or 'Binghoo!' if you're that way inclined, are creeping up on Google and may pose the first serious threat to their search monopoly in many a year, according to some new research by the Rosetta agency. The research measures the percentage contribution of organic clicks and splits the results into vertical markets such as financial services, retail, B2B and healthcare. Whilst the study showed that Google is still dominant in many respects, generating up to 75% of clicks in some markets, there were surprising results in some areas. Google's dominance was as low as 54% in the financial services vertical market, and came in as 60% for retail. Binghoo! clicks were as high as 37% in retail, and TechCrunch have reported that Bing's year-on-year market growth is an impressive 41%, whilst Google's growth is at 6.4%.
Rosetta also created a 'search success' variable, which measured the number of searches that led to a click on website, and Binghoo! won out again, with a conversion rate of 81% compared to Google's 66%. Adam, our London SEO specialist, thinks that learning Bing/Yahoo SEO techniques could put you at an advantage in the job market: "Although there's no sign of Google's dominance ending, the amount of money that is being pured into Binghoo! search means its imperative to understand the subtle differences between Google and Bing in terms of SEO, if you want to compete for the top SEO jobs." Adam is currently recruiting for an SEO manager and SEO specialist at two of the top digital agencies in London. The job details can be found here and here.
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