Google revealed a new bundle of search features last week, which prompts the question: will the emergence of new forms of search change how results are generated? In an attempt to make complex requirements like …ahem… typing a thing of the past, Google has now made it possible to drag and drop images into Google search and to enact search using voice recognition. There are clear knock-on effects for recruiters and job seekers in the world of SEO, SEM and PPC here - with search becoming increasingly non-textual, companies have to prioritise the development of novel ways to optimise audio and visual content, and to understand the different types of behaviours used when searching via images and speech.
Google also claims it has shaved half a second off page loading times through its new Instant Pages feature, which pre-renders pages it thinks you will click on. Improvements in speed and efficiency are the selling points here, but the real motive is to make us search more, with one Google exec saying: “We have found even shaving 50 milliseconds from search process, users search more and more.”
Attempts to ramp up the number of searches are reflected in improvements to Google’s mobile search app, which works to localise search results so users can find destinations more quickly, in view of the popularity of location finder apps such as FourSquare.
Adam, our SEO recruitment specialist, thinks this underlines the need for companies to be more responsive to changes in the SEO landscape than ever before, and for candidates to sharpen up their mobile, audio and visual SEO skills to compete in an already crowded market: “Businesses who react to new forms of search the quickest, and recruit with this in mind, will reap the benefits, and if you’re an individual looking to move up the SEO ladder, a knowledge of mobile apps will put you at a distinct advantage.” BD Recruitment have exciting opportunities inside the UK
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