It seems there isn’t a day that goes by without an actor, professional footballer or politician apologizing for a misplaced rant on Twitter - just ask Russell Crowe, Wayne Rooney or Anthony Weiner. Recent events have shown that these pitfalls are not confined to celebrities – poor usage of social networking can also ruin your business.
Redner Group, a PR agency based in California, managed to lose its largest contract last week, with video games publisher 2k, after tweeting that those who had given bad reviews to the game ‘Duke Nukem Forever’ would not be receiving review copies of games in the future. The tweet read: “too many went too far with their reviews. We r [sic] reviewing who gets games next time and who doesn’t based on today’s venom.” It was sent by the founder of the Agency, John Redner, who later returned to Twitter to apologize. It turned out he was too late to stop his company losing the contract.
Earlier this year, car company Chrysler fired New Media Strategies after one of their employees, who was being paid to tweet on Chrysler’s behalf, used the f-word in a tweet from Chrysler’s account, thinking they were signed in to their personal account.
Chris Crawford, MD of BD Recruitment, thinks that the increasing importance of online reputation management could see more jobs being created for specialised social media analysts and reputation managers in coming years: “One person’s slip up could see multiple people losing their jobs and business’s going under. The appointment of social media reputation managers could become commonplace in organisations, as the glare of Twitter and Facebook increases.” BD Recruitment specialises in digital marketing recruitment, including social media jobs. Click here for our latest jobs.
No comments:
Post a Comment