Levi's and VisitBritain have suspended their marketing campaigns due to the continuing riots in London, Birmingham, Manchester, and other areas.
The 'Go Forth' campaign was launched by jeans brand Levi's in July to express the brand's "youthful optimism and energy", and was due to air throughout August in a global advertising campaign. However, the TV and cinema ads feature scenes that resemble riots, and have since been pulled in the UK.
Global chief marketing officer, Rebecca Van Dyck spoke to AdAge: "Rebecca Van Dyck, global chief marketing officer of Levi’s told AdAge in the US: “We’re in touch with all corners of the world and want to be sensitive about what’s going on in the U.K. and, specifically, London."
“While ’Go Forth’ is about embodying the energy and events of our time, it is not about any specific movement or political theme; rather, it’s about pioneering spirit.”
You can view the video below:
VisitBritain have postponed their overseas campaign which features a number of British celebrities 'inviting' viewers to visit the UK. The pre-roll video aired on BBC.com prior to BBC World News.
Joss Croft, head of marketing at VisitBritain, stated it was not appropriate to run the campaign ahead of the news on BBC.com at this time, but was reviewing the situation "hour by hour".
“We need to recognise that people’s perceptions of Britain are formed over many decades, if not centuries, and these incidents are not likely to have a long-lasting effect. We think this will all blow over quite quickly.”
You can watch the advertisement here:
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