BA has used YouTube to recruit potential employees for the first time. The video, promoting the 'Future Pilot Programme', features British Airways pilots describing their roles and the benefits of being able to travel the globe with BA.
The recruitment is British Airways biggest in a decade and aims to take on over 800 pilots by 2016 and will help people to secure funding for private training costs.
There will also be a joint initiative with the UK Armed Forces to provide military pilots with a planned career path into commercial aviation.
You can view the video below:
BA has recently appointed content marketing agency Wardour to create a number of campaigns through video, posters, social media and e-mail, which aim to "inspire pride" in the company.
Amanda Poole, deputy head of internal communications at British Airways says: “We are moving in to an exciting time at British Airways and we wanted an agency that could bring to life our sponsorship of the London 2012 Olympic and Paralympic Games, our support of Comic Relief through our Flying Start programme and really engage our staff in the brand.”
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