Swedish agency Keybroker, one of Scandinavia's biggest search marketing agencies is to open a UK office, vowing it will eliminate what it calls the “tax on ad spend” model.
Keybroker boasted over £280m in online sales in 2010, accounting for more than 6% of total e-commerce spend in Sweden. Some of the agencies sixty-five clients include Ebookers, IKEA and American Express who work on a “success fee” basis.
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