Molson Coors Hands Account to ZenithOptimedia

After a final 2-way pitch with MediaCom, ZenithOptimedia has been handed the £15 million media planning and buying account for Molson Coors. ZenithOptimedia will be responsible for all the brands, including Carling, Grolsch and Coors Light.Molson Coors will continue to work with Vizeum, the current incumbent, until the end of 2009.