NWDA Mentoring Programme To Boost Northwest Economy

A £4.9m mentoring programme funded by the NWDA is set to give a boost to the Northwest's small businessses.................read more.

UK Workers Given More Time....

British companies are now required to advertise posts in the UK for a month before going overseas for staff. The changes, announced by Home Secretary Alan Johnson, are aimed at giving UK workers a better chance of securing work. Until these changes, jobs had to be advertised in the UK for only a week before being going abroad for applicants.

The IPA Appoints New Members

During the IPA’s quarterly council meeting on Monday 7th September, Digital marketing agency Neoco became one of the Institute’s latest members. Neoco, whose clients include Microsoft and Samsung were joined by Brave, Offshore International Advertising, Beaconbrands and Seven Stones. These new additions take the total number of members to 270 with 16 newcomers in 2009 so far. The benefit of being a part of the IPA is the inclusion into a wider network of opportunities, services and awards. Its members actually generate an estimated £17.7bn a year, which amounts to a staggering 80% of all the UK’s advertising agency business.

BLM Quantum Gains Postgoldforcash.com

BLM Quantum has won the handling of Postgoldforcash.com’s digital media business. The suggested £2m digital media account sees The Havas Group agency taking care of the company's display advertising, pay-per-click, SEO and affiliate marketing. The organisation, as the name cleverly suggests, allows consumers to send their gold in return for cash and recently enjoyed a TV campaign this Summer. Recently, John Ayling & Associates won Postgoldforcash's offline planning and buying business.

Monopolising The World

Hasbro and Google have joined together to create a virtual Monopoly set using Google Earth and Google Maps to promote the new Monopoly City 3D game.................read more.

OMD Wins £25m Virgin Account

OMD wins the recently consolidated £25m Virgin media account...........read more.

IDM Launch New Marketing Course

The Institute of Direct Marketing is launching a new course for the Autumn, "Developing your Digital Marketing Strategy" will be lead by Dr Dave Chaffey and cover 3 main areas of digital marketing.............read more.