Manchester launches 'I Love MCR' campaign following riots

Manchester Arndale and Marketing Manchester have joined forces for an 'I Love Manchester' campaign in the wake of the recent riots. The campaign urges locals to show pride in their city and stand up to the anti-social behaviour displayed throughout the week.

The campaign has been embraced by social networking sites, with a weloveMCR page created for Facebook users and Twibbons available to those on Twitter.

Chiefs said the logo – similar in style to the infamous "I Heart NY" brand – has become a symbol of the city’s resilience over the past two days.




Glen Barkworth, general manager at Manchester Arndale, said: "The manner in which staff, retailers and the people on the streets of Manchester have responded to the atrocities of this week is exemplary of the true Mancunian spirit. This campaign embodies that and galvanises people in a common good cause which will put Manchester back on the map for all the right reasons."

Andrew Stokes, chief executive of Marketing Manchester, added: "Mancunians are incredibly proud of their city. We have seen this in the extraordinary outpouring of emotion from the people of Greater Manchester.

"We saw it in their response to the mindless violence on Tuesday and we have seen it in the way they took to the streets to clear-up the mess that was made."

A 'We Love Manchester Day' is due to take place on Friday 26 August which is being organised by Marketing Manchester.